Therefore, it became more challenging for businesses to obtain a relevant return on ad spend. The likes of Facebook and Google Ads are now saturated, which makes them very competitive and expensive. They now can rely on an established engaged audience and at the same time be early adopters of its ad product.Īs it happened for all the major online advertising platforms, businesses who started early enjoyed lower costs, higher exposure and higher overall returns. The fact that Pinterest has been around for a long time, but only started its advertising business recently, makes it very attractive for marketers. Followed by Germany, Austria, Spain, and Italy. And it finally launched in Europe.įrance was the first non-English speaking country to be launched. Its ad product was only available to English-speaking countries up until it kicked in only at the end of 2018. Pinterest was launched in 2010, but it started selling ads to the public only in 2015. The interface is easy to use, increasing its appeal to a non-techy audience. The platform focuses on functionality, unlike some other platforms, Pinterest has adopted the less is more ethos that has worked well for Google and Twitter. However, the focus is still on the visual part. If you post some pictures on Pinterest, you can also add a short comment or description and hashtags. This ability to pin images or videos of products that link directly to the sellers website, is one of the ways Pinterest lends itself to business, particularly for online retailers. These can be all sorts of customized boards, such as "Beautiful wedding dresses" or "My dream bedroom". What sets this platform apart from the others is that users can choose to "pin" any image or video that they find inspiring and save it to a board (pinboard) that they have created. Pinterest focuses on the visual, allowing users to search for new products, ideas and inspirations through images and videos. It looks a bit like the old message board, but of course one that was transformed for the digital world. Pinterest is an online platform that is a mix of a search engine and a social media. #10 Plan for Success - Pinterest best practises #8 Launch your Pinterest Shopping campaign #2 Connect your online store to Pinterest How much does it cost to advertise on Pinterest?
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